Speaking of writing, you might get a lot of challenges when starting out in the career. This happens especially if you are a newbie in blogging and wondering how to start a blog, and do not have the necessary skills needed in the freelancing world. You will also get further challenges if you want to be independent and start your own website.
It is actually not so much of a hassle when starting out as a blogger, but you need to be equipped with the experience, and be ready to handle whatever challenge that may come along the way. To start, let us look at the benefits of starting your own blog.
Why should you start your own blog?
Working from home
With blogging, you are actually your own boss. You therefore do not need to worry about employers who are always on your neck to get work done on time and set unrealistic deadlines. As a blogger, you are able to work at your own convenient time, provided you have the knowledge, good organization and proper time management.
You are able to concentrate on your work
When you become a blogger, you can do your work freely since there will be nobody around to give you orders. This means that you can do your work at your own pace. Giving your work the right time it deserves means you will deliver quality. Whatever you are posting out there for people to read will be of high value. You will be able to do a job that both you and your readers will be satisfied with.
Establish your business
Blogging will enable you get more clients, especially if you are a business owner. You are able to expand your business by marketing the products you sell. No matter how small the business you are conducting is, you can conveniently market it online by providing valuable information on the types of products you sell, updating your customers and informing them of the new products in the market. In this case, you will be able to get variety of customers, not only within your location but in different parts of the world. You are also able to reach your target group with less effort.
This is another good reason why you should create your own website and start blogging. There are actually a number of people out there who take blogging as their full time job. Apart from marketing your business, if you have any, you can also market other people businesses at a cost, write informative contents for your readers and generate more traffic.
11 Guidelines to help you start your own blog
1. Find a Platform
The most important step and also the most confusing step for every new blogger is to find the right platform to pen their thoughts. Luckily today we have a lot of great choices of platforms to start with. We have the world’s most loved platform ‘WordPress’ because of the number of themes and plug-ins to support it. But there are many other platforms like Blogger, Weebly, Tumblr etc.
We have compared the pros and cons of different platforms so that it can ease your confusion and take ahead to the next step.
2. Find a niche
Focusing on a specific niche can be very beneficial in your blogging career. Generally, people who specialize in specific areas generate more income than their counterparts, why? They are able to deliver quality. Do you have a passion for whatever you want to write about? If yes, concentrate on it and make it your area of specialization. Finding a niche and create content relating to that particular field is important in the following ways
- You become an expert
They say practice makes perfect. When you decide on specializing on a specific area, whatever blog you write will basically rotate around the field. You are then able to advance your skills faster by learning from your mistakes and improving on your strengths.
- You face less competition
With specialization, a blogger is able to stand out from the crowd. This means that you will have less competition in the area you are focusing on. People who specialize also have high chances of retaining their clients
3. Pick a blog name
After you have successfully selected the niche you want to focus on, then it is time for you to come up with your blog name. A good blog name should be descriptive in itself that readers will be able to know whatever you write about from the blog description.
4. Find a domain & Hosting
When you come up with a relevant name, you then need to choose domain extension. If you are not sure of the exact words to use as your domain, your personal name can also make a good substitute. The most preferred domain extensions are .org, .com, and .net. . You can also decide to use location-specific domains like .au in Australia or .uk used in United Kingdom.
If you find out the domain name you pick has already been chosen by other bloggers, here is how you can fix it,
Try a different domain extension. You can add some words to your original name e.g. for the case of a digitalizedmonks.com blog name, why not use mydigitalizedmonks.com instead?
5. Select your theme
A good theme will give your blog the feel and look you want it to have. It also makes your website attractive.
6. Write compelling content
Writing creative and engaging content will enable your website to generate more traffic. You should create contents that are attractive enough to keep your readers always reviewing your website. Writing good content means that they must have catch headlines, informative content, well-used keywords creative and unique in every aspect.
7. Content Calendar
One thing that every blogger should remember is to be consistent. There are millions of people who take up blogging but don’t be able to continue it for too long. The most important step in blogging is consistency, to keep you going stick to a timetable. Also, manage a Content Calendar with the topics of blogs that you can write on your blog. Managing a Content Calendar will always keep you going ahead.
8. Define your ideal readers
Once you have identified your niche, the next step is to know the type of people who will be frequently reading your blogs. For example, you want to have a blog on SEO, so most of your readers are going to be students, business owners or individuals that have a business or some interests in ranking top of Google. This will help you come up with creative strategies to make your target readers interested in reading your blogs.
9. Add value
The types of content you write should; in one way or the other add value to your reader’s lives. It should be able to fill the gap in their ways of life or deliver wherever the reader really needs. By doing this, you will be able to get great and frequent readers flooding your website.
10. Be original
As stated earlier, you blog content should be unique, original and free from plagiarism. There are several blog owners who may have specialized in the same field as you and you get tempted to copy paste their work. This can be very dangerous in your blogging career. Your content should be good and interesting enough to keep your readers asking for more.
11. Invest in SEO
You spend days creating your blog and writing the perfect article on your blog, but will you be satisfied if no or very little people know about your blog? Absolutely not, you would want to grow maximum traffic to your website/blog. The best part to do that is SEO, organic traffic is the best asset to any blogger. We can do paid marketing and get the word out, but ranking on the top pages of Google and getting traffic is the best thing that could happen to any blogger or business owner. But make sure you do a proper study of the SEO company or SEO expert before taking a leap. As bad SEO can be very harmful to your website which can even make Google throw your domain thrown out of the SERP forever.
If you have any other tips that you would like to share with your fellow readers so it could help some budding blogger please do the same in the comments section, Share your thoughts and views about this article too.